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Facebook Certified media buying professional Sample Questions:

1. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can't block lists of websites for your campaigns.
B) You should add your domain URL as a list of verified domains.
C) You can upload an HTML file to verify your domain.
D) You can add a .csv file with a list of all the websites you want to block.
E) You can use DNS TXT record set up to verify your domain.

2. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A) Targeting and Insights
B) Insights only
C) Targeting only

3. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
B) You build a new saved audience to reach new potential customers and run the 30% discount campaign.
C) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
D) You build a similar audience based on people who've checked out and run the 30% discount campaign.

4. Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A) Shortened the video
B) Move the initial branding mention towards end of video
C) Only use Instagram placement for the video ad
D) Change the aspect ratio to square to increase visibility in the feed environment
E) Add text to convey the message without sound

5. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
B) The agency needs to create a new pixel and install it to the website.
C) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
D) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
E) You need to go to the Ad Account and assign the agency as partner.

Solutions: