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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Topic 2: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 3: Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Topic 4: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Topic 5: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?
- A. Sender Profile
- B. From Address Management
- C. Delivery Profile
Correct Answer: C 🗳️
Explanation: Only visible for PDFTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
- A. Configure Journey Settings to 'allow no re-entry.
- B. Configure Journey Email Send to dedupe on email address.
- C. Configure Journey Entry Event to 'allow no re-entry.'
Correct Answer: C 🗳️
Explanation: Only visible for PDFTorrent members. You can sign-up / login (it's free).
NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
- A. Request three Dedicated IPs to spread out the sending volume.
- B. Request a Private Domain to leverage SPF and DKIM authentication.
- C. Implement an SAP with Private Domain and a Dedicated IP.
Correct Answer: C 🗳️
Explanation: Only visible for PDFTorrent members. You can sign-up / login (it's free).
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use a Decision Split activityon the journey canvas.
- B. Use Automation Studio to query a population into a data extension.
- C. Use Filter Contacts criteria in the journey entry source.
Correct Answer: C 🗳️
Explanation: Only visible for PDFTorrent members. You can sign-up / login (it's free).
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Pending tab in Content Builder
- C. Overview tab in email Studio
Correct Answer: C 🗳️
Explanation: Only visible for PDFTorrent members. You can sign-up / login (it's free).
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