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Google Display Exam Practice Test Sample Questions:

1. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the number of conversions that have happened from a video ad.
B) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
C) It's the conversion rate for ads in the Google Content Network.
D) It's the cost of conversions that have happened after a user saw Bob's ad online.

2. Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube, after reviewing her ad and .swf video has rejected the animation because the frames per second exceeds their requirements for the .swf video. What is the maximum frames per second YouTube allows for .swf animations that are launched through the masthead ad?

A) 30 frames per second
B) 24 frames per second
C) 45 frames per second
D) 60 frames per second

3. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language.
B) Brad will need to create a separate campaign for each language and target the best location for the ad.
C) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
D) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.

4. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

A) It is the largest the property on the Web.
B) It is the third largest property on the Web.
C) It is the second largest property on the Web.
D) It is the fourth largest property on the Web.

5. Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use Google AdWords for search marketing.
B) Use the Google Content Network for niche placements.
C) Use Google AdWords with hundreds of comic-book based keywords.
D) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.

Solutions: