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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

A) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
B) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
C) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
D) You must add the Google AdWords conversion tracking code to your website's HTML code.

2. Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?

A) The AdWords Editor allows you to edit up to five accounts at once.
B) The AdWords Editor allows you to edit only one account at a time.
C) The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
D) The AdWords Editor allows you to edit up to 100 accounts at once.

3. There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?

A) AdWords Editor
B) My Client Center
C) Campaign Manager
D) AdWords API

4. Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?

A) 75 percent
B) Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
C) 85 percent
D) 50 percent

5. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Search Terms Report
B) Traffic Estimator
C) Keyword tool
D) Placement tool

Solutions: