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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Personalization
B) Fulfillment
C) Parameters
D) Treatment

2. In Unica Campaign, the flowchart Schedule Process can start a basic schedule based on which feature(s)?

A) Trigger
B) Date, time and trigger
C) Date and time
D) Date and trigger

3. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Campaign
B) Offer
C) Session
D) Flowchart

4. When are offer templates configured for Unica Campaign?

A) During the configuration of the Campaign environment.
B) After running the flowchart.
C) Before installing Unica Campaign using the offer utility.
D) After creating a campaign.

5. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) parameterized offer
B) base offer
C) smart offer
D) static offer

Solutions: